Internet Strong Amid Tepid 2010 Ad Recovery : MarketingProfs
A decent snapshot of ad spending trends by media and region. And some ammunition for those of us who are bullish on a future in which the web unequivocally supplants print as the main platform for the professional news industry.
Showing posts with label trends. Show all posts
Showing posts with label trends. Show all posts
December 9, 2009
March 17, 2009
Crazy for Twitter?
Check out the new Forrester Research study about the rise of social media spending. The economic downturn has forced marketers (and most everyone) to be more innovative. It's accepted wisdom that creativity flourishes in hard times.
BUT, is the rise of social media a great leap forward for a beleaguered economy? Or is is just fulfilling a human need for outrageous speculation? Evan and I are both a little skeptical about applications like Twitter. How long will people stay excited about participating in an information community of 98-percent blather? And yet recent numbers from Nielsen Online show that it is growing at 1,382%. While we at Amalgam are questioning this trend, it makes us no less inquisitive about it than everyone else in the digital world. I tweet, I link in, I facebook, I blog.
So: Can social media balance its truly social beginnings with being a workaday marketing tool?
BUT, is the rise of social media a great leap forward for a beleaguered economy? Or is is just fulfilling a human need for outrageous speculation? Evan and I are both a little skeptical about applications like Twitter. How long will people stay excited about participating in an information community of 98-percent blather? And yet recent numbers from Nielsen Online show that it is growing at 1,382%. While we at Amalgam are questioning this trend, it makes us no less inquisitive about it than everyone else in the digital world. I tweet, I link in, I facebook, I blog.
So: Can social media balance its truly social beginnings with being a workaday marketing tool?
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