Check out the new Forrester Research study about the rise of social media spending. The economic downturn has forced marketers (and most everyone) to be more innovative. It's accepted wisdom that creativity flourishes in hard times.
BUT, is the rise of social media a great leap forward for a beleaguered economy? Or is is just fulfilling a human need for outrageous speculation? Evan and I are both a little skeptical about applications like Twitter. How long will people stay excited about participating in an information community of 98-percent blather? And yet recent numbers from Nielsen Online show that it is growing at 1,382%. While we at Amalgam are questioning this trend, it makes us no less inquisitive about it than everyone else in the digital world. I tweet, I link in, I facebook, I blog.
So: Can social media balance its truly social beginnings with being a workaday marketing tool?
Showing posts with label recession. Show all posts
Showing posts with label recession. Show all posts
March 17, 2009
February 11, 2009
Amalgam agency upsizes, defying world economy
Contact: Angie Arner
angie@amalgamedia.com
MINNEAPOLIS–Business communications firm Amalgam has quadrupled in size, boldly daring the global economy to follow suit.
“We’re always stimulating,” said writer and strategist Evan Reminick, who started Amalgam in 2006 with a client focus on small and medium-sized businesses. “Recovery begins here!”
In recent weeks the firm has added young buck-ette Angie Arner (Best of Show at The Art Institutes International Minnesota portfolio show, Spring 2008) and two principal consultants – one a respected community relations guru, the other a veteran interactive media mover.
Patrick Flynn teamed up with Amalgam to apply big business acumen in a boutique consultant setting. In 20 years in media planning, sales and production, Pat helped start two home shopping networks valued in the hundreds of millions (QVN/QVC and Value Vision/Shop NBC) and is now engaged in the launch of a sports-themed online social network.
Lance Knuckles has dedicated the past 15 years to building and strengthening community institutions. He has served such organizations as Northway Community Trust, Minneapolis Urban League, and the Jordan Area Community Council. As a networker of nonprofits, foundations and corporate interests, Lance has built enterprise growth on the bedrock of solid relationships within the larger community.
“This is change we can believe in,” said Reminick. “By crossing agency lines, reaching out to new clients and innovating into the wee hours, Amalgam will show the world how to bring a recession to its knees.”
Seriously, though
Most companies have cut back on marketing, further frustrating their position in a time of increasing competition for fewer opportunities. Amalgam helps clients approach communications as an extension of their business plan, treating any effort as an investment that should return a defined success. By scoping the cost/benefit and strategizing the way through to sales, Amalgam gets the wheels of commerce unstuck. Strategy drives all the shop’s creative output, which includes workaday communications like slide decks and proposals in addition to typical agency fare like branding, ads and product concept. Amalgam also does public affairs work, infusing a studied high touch to policy communication.
Current clients include professional service firms in many fields, specialty industrial companies, knowledge companies, community development partnerships and other marketing agencies.
More: amalgamedia.com.
angie@amalgamedia.com
MINNEAPOLIS–Business communications firm Amalgam has quadrupled in size, boldly daring the global economy to follow suit.
“We’re always stimulating,” said writer and strategist Evan Reminick, who started Amalgam in 2006 with a client focus on small and medium-sized businesses. “Recovery begins here!”
In recent weeks the firm has added young buck-ette Angie Arner (Best of Show at The Art Institutes International Minnesota portfolio show, Spring 2008) and two principal consultants – one a respected community relations guru, the other a veteran interactive media mover.
Patrick Flynn teamed up with Amalgam to apply big business acumen in a boutique consultant setting. In 20 years in media planning, sales and production, Pat helped start two home shopping networks valued in the hundreds of millions (QVN/QVC and Value Vision/Shop NBC) and is now engaged in the launch of a sports-themed online social network.
Lance Knuckles has dedicated the past 15 years to building and strengthening community institutions. He has served such organizations as Northway Community Trust, Minneapolis Urban League, and the Jordan Area Community Council. As a networker of nonprofits, foundations and corporate interests, Lance has built enterprise growth on the bedrock of solid relationships within the larger community.
“This is change we can believe in,” said Reminick. “By crossing agency lines, reaching out to new clients and innovating into the wee hours, Amalgam will show the world how to bring a recession to its knees.”
Seriously, though
Most companies have cut back on marketing, further frustrating their position in a time of increasing competition for fewer opportunities. Amalgam helps clients approach communications as an extension of their business plan, treating any effort as an investment that should return a defined success. By scoping the cost/benefit and strategizing the way through to sales, Amalgam gets the wheels of commerce unstuck. Strategy drives all the shop’s creative output, which includes workaday communications like slide decks and proposals in addition to typical agency fare like branding, ads and product concept. Amalgam also does public affairs work, infusing a studied high touch to policy communication.
Current clients include professional service firms in many fields, specialty industrial companies, knowledge companies, community development partnerships and other marketing agencies.
More: amalgamedia.com.
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