Generation F -- Heroic version

Here Wall Street Journal blogger Gary Hamel portrays corporate employees in the Facebook generation (Generation F) as harbingers of a new sort of meritocratic Utopia. Be sure to click into the article (below, next to the paper clip) and check out his list of "12 work-relevant characteristics of life online."

clipped from blogs.wsj.com The Facebook Generation vs. the Fortune 500 By Gary Hamel The experience of growing up online will profoundly shape the workplace expectations of “Generation F” – the Facebook Generation. At a minimum, they’ll expect the social environment of work to reflect the social context of the Web, rather than as is currently the case, a mid-20th-century Weberian bureaucracy. If your company hopes to attract the most creative and energetic members of Gen F, it will need to understand these Internet-derived expectations, and then reinvent its management practices accordingly. Sure, it’s a buyer’s market for talent right now, but that won’t always be the case—and in the future, any company that lacks a vital core of Gen F employees will soon find itself stuck in the mud.